Loss Executives Association

AI-Generated Ads Should Be Exempt From EU Transparency Rules, Retail Association Says

June 22, 2026

Eurocommerce, the European retail association whose members include Amazon, H&M, Inditex, and Ikea, is asking EU tech chief Henna Virkkunen to exempt AI-generated advertisements from the bloc’s new regulation requiring disclosure of AI use. The European Union AI Act, which …

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