Loss Executives Association

T-Mobile Countersues Verizon Wireless Over Alleged False Ad Promises

March 2, 2026

Mobile countersued Verizon Wireless, accusing its largest rival of engaging in “bait-and-switch” advertising to induce consumers to switch cellphone carriers. The lawsuit followed Verizon Wireless’ own February 4 lawsuit challenging T-Mobile ads promising consumers more than $1,000 of annual savings …

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