Loss Executives Association

VW Signals Rugged SUVs and Pickups Will Power Its US Turnaround

September 11, 2026

Volkswagen AG Chief Executive Officer Oliver Blume sees rugged SUVs and pickups like the Jeep Wrangler and Ford F-150 as a way to boost its flagging U.S. business, with the automaker considering new VW and Audi models tailored to American …

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